We do a lot of email marketing here at Campaign Monitor.
In the content team alone, we send over 250,000 emails per month across 15 different campaigns. And that’s just one team.
We’re big fans of A/B testing and with the addition of Dynamic Content to our email builder a few months back, we decided to see if we could use it to increase conversions on a recent campaign.
In this post, we’ll outline what Dynamic Content is, how it got us a 13% increase in conversions and how you can put it to use in your own campaigns to improve your results.