How we used Dynamic Content to increase our email click-through rate

We do a lot of email marketing here at Campaign Monitor.

In the content team alone, we send over 250,000 emails per month across 15 different campaigns. And that’s just one team.

We’re big fans of A/B testing and with the addition of Dynamic Content to our email builder a few months back, we decided to see if we could use it to increase conversions on a recent campaign.

In this post, we’ll outline what Dynamic Content is, how it got us a 13% increase in conversions and how you can put it to use in your own campaigns to improve your results.

Read this post Posted by Aaron Beashel - 2 Comments

How we increased new customer acquisition using email automation

As many of you know, Campaign Monitor operates on a ‘self-service’ model where people can literally come to our website, sign up for our product and start using it without ever having to speak to a sales person.

While this can be a great experience for users, it poses some challenges for us around how we communicate with new signups to help them get the most out of the product and become paying customers.

In this post, we’ll tell you the story of how we used our email automation features to roll out a series of onboarding emails that increased new customer acquisition by 22%.

Read this post Posted by Aaron Beashel - 3 Comments

Celebrating the contributions of women at Campaign Monitor

With International Women’s Day being celebrated globally this weekend, we thought that we’d shine the spotlight on 5 long-standing women that work at Campaign Monitor - and acknowledge how their efforts have driven our 10-year journey.

Read this post Posted by Ashley Porter - 4 Comments

Campaign Monitor opens a new office in San Francisco - and we’re hiring!

It’s official - we’ve moved into San Francisco’s SoMa neighborhood, as we continue to strive towards serving our customers better. If you’re passionate about creating awesome experiences for designers, marketers and agencies, take a look at some of the roles we have on offer - we’d love to hear from you.

Read this post Posted by Alex Bard

Happy holidays from everyone at Campaign Monitor

As the year draws to a close and everybody’s attention turns towards the holidays, we wanted to use the final post of 2014 to take a look back at the year that’s been.

Read this post Posted by Aaron Beashel - 3 Comments

Campaign Monitor acquires GetFeedback - the most beautiful survey tool on the planet

Today we're insanely excited to share that we've acquired GetFeedback, the most beautiful survey tool on the planet. GetFeedback makes it super easy to create surveys that look stunning on any device in minutes. It's radically simple and easy to customize to perfectly match your brand. Read on for all the details.

Read this post Posted by David Greiner - 21 Comments

How we use email autoresponders to onboard new employees

Six months ago, the customer support team sat down to discuss our performance. Like many of our meetings, it was filled with good discussion, ideas, and laughter.

At this meeting, though, there was a surprising admission. One brave team member spoke up and shared how they’d been genuinely scared of losing their jobs in the early months of their Campaign Monitor careers. This was something we needed to address, so we set out to find a fix.

In this post, we share with you how we setup email autoresponders to onboard new employees and help them feel comfortable and confident within the team as soon as possible.

Read this post Posted by Ashley Porter - 5 Comments

Have your say on CSS support and #letsfixemail at Inbox Love

Want to help shape a better future for email design and marketing? We’re presenting at Inbox Love on 29 October and are giving you the chance to be heard by the developers and decision makers people behind both popular and upcoming email apps and services. Read on to find out how you can have a say on the current state of CSS support in email and more.

Read this post Posted by Ros Hodgekiss - 6 Comments

How we designed and coded an animated banner ad with no images

We were recently given a banner ad spot over on Codepen, a code prototype and community platform for developers. Between people's banner blindness and the low click-through rates associated with banner advertising, we knew we had to do something a bit different to stand out.

Campaign Monitor ad on Codepen
Read this post Posted by Steven Fabre - 14 Comments

Growing the Campaign Monitor design team, while maintaining the same high standards

If you've ever worked as a designer in a rapidly-growing team, you'll know that the territory comes with its fair share of challenges. For newcomers, there's the initial gauntlet of adopting the team's tools and workflow, not to mention culture. For the team, there's maintaining consistency, while not stifling any one designer's unique style.

So now that our own design team has grown to 10 people in just over a year – and with big plans for the future... how do we juggle it all?

Read this post Posted by Ros Hodgekiss - 8 Comments
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