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Campaign Monitor Partners with Insight Venture Partners

DAVID GREINER - APR 16, 2014

Today I’m excited to announce that for the first time in our ten year history, Campaign Monitor has raised its first round of funding. We’ve just taken a $250 million investment from Insight Venture Partners, one of the most experienced tech investors in the world to help make the next ten years even more amazing than the last.

Times like these force you to look back to where it all started. It honestly feels like yesterday that Ben and I were running our own small design agency out of a spare room, building web sites and managing email campaigns for our clients. As an agency with fairly unique needs, it wasn’t long before we grew frustrated with the tools available to manage these campaigns, and eventually decided the only way to solve it was to build our own. It’s funny how small decisions like that can have such a big impact on your life.

The entire Campaign Monitor crew together for our annual meet-up in Hawaii in January

Today, Campaign Monitor has 65 employees across 19 cities and more than 100,000 paying customers in 170 countries. We’ve delivered billions of beautifully designed emails for the most amazing customers on the planet and have been growing at solid double digits annually every year for the last decade.

While all these numbers are great, the truth is that we’ve only come this far because of you. It still amazes me how many people that were willing to give us a try when we launched in 2004 are still using Campaign Monitor today, a full decade later. There aren’t a lot of SaaS businesses out there that can say that. There aren’t a lot of businesses that can say that full stop.

We’re also incredibly proud of our bootstrapping heritage. Being focused on running a profitable business from day one has given us the freedom to do things our own way, even if that’s in a completely different direction to most of our competitors. We’ve grown into the business we are today by focusing on what matters: building software that people love to use and making sure our customers have an amazing experience doing business with us. You guys – the people who read our blog, enjoy our content and use our product – have done the rest by spreading the word.

But the truth is, there’s so much more to be done. We want to make sure we continue to grow our team the right way and stay laser focused on building something that people will still love using a decade from today. Campaign Monitor is just getting started.

That’s why we’ve partnered up with Insight – a team we’ve built a relationship with over the last 5 years that have an amazing track record of helping companies we admire. These guys understand our dedication to building a great product and totally get the culture we’ve all worked so hard to create. As we grow from 65 to 165 people and beyond, we’ve now got the backing and wisdom of a partner that’s literally helped hundreds of software businesses before us.

Stay tuned for some very exciting product updates in the coming weeks too. The team has been working their buns off on some great stuff that we can’t wait to get into your hands.

Thanks for the last amazing decade, and here’s to the next one.

P.S. If you’re as excited as us about our future and want to be a part of it, we’re hiring and would love to hear from you.

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