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Have you come across your fair share of email client display issues when coding HTML emails? Help us make a case for a better experience for email designers and marketers at Inbox Love on 29 October – and #letsfixemail together.

From Outlook 2013 to AOL Mail, today’s email clients make up a very uneven playing field. There are very few of us that haven’t sent an email newsletter, only to find that our fonts are showing up differently from what was expected when we hit “Send campaign”, or had a client mention that something’s happened to the margins and padding when they’ve forwarded a message.

As it stands, pretty much every family of email clients displays email messages differently and this can be especially problematic when we have to support literally dozens of platform / email client combinations. The specialized knowledge that email designers possess of issues and workarounds may be great for job security, but it also shows that there’s a lot that can be improved.

That’s why myself, Colin Nederkoorn at Customer.io, Justin Khoo at CampaignWorkHub and Andrew King at Lyris have joined forces in the name of improving HTML email.

At the panel, “CSS Support in Email: The Problem We Should Be Fixing First” (#letsfixemail) at Inbox Love on 29 October, we’ll be discussing some of the core issues that we encounter as email designers and senders, as well as recommendations for fixing them. In essence, we’ve had enough of idly bemoaning the state of email today and want to start working collaboratively with the developers and product people behind both popular and upcoming email tools and services.

This is where you come in.

Have your say

Inbox Love is a stellar opportunity for us to have our say on the future of email. That’s why we want you to tell us the one thing you’d like to see fixed, or at least agreed on, when it comes to HTML email. Should everyone be using WebKit for their email rendering? Or do you just want to see media queries supported in the Gmail mobile apps? To be heard, leave a comment below and . We’ll feature some of the best suggestions in our discussion.

Will we see you at Inbox Love?

Finally, if you’re going to be attending Inbox Love in sunny Mountain View, CA on 29 October, please let us know – we’d love for you to participate in our panel discussion and will also be sharing our limited-edition CSS Support in Email posters:

Many thanks for fighting the good fight – we hope to see you there!

  • Sam Sexton

    In my mind there needs to be a specification for HTML in emails. RFCs seem to be a big driver of change but theres never been one written for email HTML

  • Ros Hodgekiss

    Interesting thought, Sam – do you think it’s something that should be driven by the W3C email group, or should someone else take the charge here? It definitely seems like the kind of task someone with a lot of energy needs to take by the horns here.

  • Jaina

    I’d love to be able to just have better general support of CSS across the board. One day you can use one CSS style attribute and the next, it’s unsupported and you’re left dangling! Let’s get that right before we tackle the likes of media queries.

  • Justin Khoo

    Hey Ros!

    Here’s my take Thoughts on Webmail CSS Support. Its a bit long to be put into a comment :)

  • Lee

    I have the same ideal with you, Sam!!!

  • Ros Hodgekiss

    Thank you so much for pushing so hard for email standards, Justin! Amazing contribution you made to Inbox Love this week.

    For a summary of what happened at Inbox Love, check out our follow-up post.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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