Ever wondered what a day in the life of a CMO is like? For sure they go to a lot of meetings but what else happens? What makes them tick and what keeps them up at night? Campaign Monitor CMO, Kraig Swensrud sat down with author Josh Steimle, for a chapter in his new book, Chief Marketing Officers at Work to reveal the inner workings of a CMO at work.
The book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.
The CMOs tackle questions including:
- What does it mean to you to build customer loyalty with your customers and target audience?
- Describe a recent workday from start to finish? What does your job look like on a daily basis?
- What gets you excited about the work you’re doing?
- What do you think are some of the biggest challenges facing today’s CMOs?
- And much more!
Check out the book on Amazon (available for pre-order now) and let us know what you think. Have a question of your own for Kraig? Leave it in the comments!