Case Study: Launching a New Product with Campaign Monitor


Over the years we’ve been lucky enough to have some very cool products launched with the help of our software. A few examples that come to mind include Hulu, Highrise and Shaun Inman’s yet to launch Fever. This is probably because we make it so easy to add a subscribe form to your site and customize the entire process for free. You only need to hand over cash when you actually have something to announce.

This week I had the chance to chat with Garrett Dimon, the super talented interface designer behind the just launched issue tracking tool Sifter. Garrett did an amazing job of building buzz about his product by sharing the entire development process on his site. It was something I’d been following personally since the early days, and some of his ideas and suggestions even made it into our recent redesign. If you’re a designer working on your own product, it’s well worth a few hours of your time (especially the design decisions he shared).

We discussed how Garrett used Campaign Monitor to grow a list of passionate customers, the secret behind his 70% open rate and other tips and trick he learnt on the way. Check out the full case study.

We’re always looking at ways we can share how our customers are doing cool things with Campaign Monitor.

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