Case Study: Rebranding Campaign Monitor as AshWebMail


As you guys know, Campaign Monitor is built just for designers. Sure, lots of designers like to handle everything for their clients like email design, subscriber management and analyzing the results. But there’s a whole stack of you who prefer to leave that to your clients. That’s why we’ve worked so hard at making it easy to get your clients started, then you can “set them free” to manage everything themselves.

We take the idea of setting your clients free very seriously, because it’s an awesome way for a design firm to earn passive income. Lots of designers mark-up their client’s hosting fees, and email marketing is another great area to make money while you sleep. For many of you, this means rebranding Campaign Monitor as your very own email marketing tool. You customize the interface, maybe host it at your own domain and set your own prices. In 5 minutes you’ve got an in-house email marketing app.

One of our favorite parts of this process is seeing the ways our customers go about the rebranding process. One such customer that recently caught our attention was the team from AshWebMedia who have rebranded Campaign Monitor as the aptly named AshWebMail.

We were so impressed with the AshWebMail rebrand that we caught up with Derek Ashauer from AshWebMedia to find out more about it. Derek explains why he went with Campaign Monitor, how he pitches email marketing to his clients and why it’s important not to re-invent the wheel. Check out the full case study for some great ideas on selling your own email marketing product to your clients.

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