BLOG - CUSTOMERS

Pronto Marketing, on Providing Big Service to Small Businesses

ROS HODGEKISS - OCT 2, 2012

We love hanging out with both designers and agencies that rebrand our app – each has a different story to tell. So today, we’re sharing Pronto Marketing‘s true tale – of how focusing on a known vertical, combined with good processes and top-notch customer service allowed their design and marketing company to scale up to roughly 750 paying clients in the space of 4 years. Needless to say, we’re thrilled to have played a part in their success story.

Just the other week, we took time out of founder Derek Brown‘s schedule to find out what has made them so successful among small-to-medium business (SMB) clients. After all, most would expect this would be a tough sector to crack – SMBs generally have smaller marketing budgets and greater price-sensitivity. But as Pronto explained, price isn’t all. Offering a comprehensive range of services, high-quality work and a customer service team that cares by far makes them a more appealing provider than being the cheapest design shop on the block.

“Customer loyalty comes from service, not price. We know value is important, but service is what really matters”

There are some great pearls of wisdom in what Pronto has to say, regardless of whether you’re just getting started as a freelancer, or have been steadily building your business for a while. For the full story, swing on by the Case Studies section of our site, where you can read the Pronto Marketing interview, as well as conversations with Airbnb, Cameron Moll, FontShop and more.

Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free