Birchbox was the brainchild of two friends, one a beauty novice and one a connoisseur. They imagined an easier way to try, learn about, and purchase beauty products online. They created a monthly subscription service of personalized samples and an exciting e-commerce shop. Each month, over 800,000 subscribers get a box of beauty goodies that’s meant to surprise and delight.

How Birchbox delivers delight with holiday email marketing

Birchbox partners with Campaign Monitor year-round, to send beautiful emails that showcase the best of Birchbox to their subscribers. The holidays are an exciting time for their email marketing, as they share festive stocking stuffers and special gift sets with their subscribers.

We recently featured Birchbox’s Holiday Campaign in our Top 100 Gallery, where we showcase our customers’ best email campaigns.

Birchbox email marketing example

Let’s see why this Birchbox Campaign was so delightful:

  1. Holiday fun: Birchbox embraces the holidays with this festive email campaign. ‘Tis the season for email marketing; Email marketing accounted for 27.3% of online sales during the holidays last year.
  2. Sense of urgency: Birchbox offers exclusive promotion codes and limited edition products, encouraging subscribers to buy now.
  3. Simple layout: When it comes to email design, simplicity works. We love this three-row, tiered layout and complementary blue color scheme.
  4. Easy login: Birchbox thoughtfully places a “My Account” link at the top of their campaign, to make it super easy for subscribers to start shopping with a single click.

Feeling inspired? Check out our recent post on holiday tips, trends, and dates you need to know.

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