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What’s OK, what’s not OK and what’s just plain illegal?

Permission Confirmation Checklist Screenshot

As web designers, we often face this dilemma. Your client approaches you about designing their next email newsletter and sends you their list of 2,000 email addresses, explaining:

“We got this list from a partner of ours but it’s 100% opt-in and we’re in the same industry.”

You design the newsletter, import the list and send away. But guess what, you just breached our Terms of Use and probably just broke the law.

We all hate spammers, and the last thing you want to do is become one. Permission doesn’t need to be a gray area, so weíve put together a checklist you can go through each time you import subscribers into your account.

As part of our terms, make sure you’ve got the following covered EVERY time you import a list:

  • My list is 100% permission based. Every individual on my list has explicitly asked to receive email from me or I have a proven relationship with the recipient.
  • I did not purchase this list from any source.
  • My list does not contain email address that have been automatically captured or scraped by surfing the Internet or using an email scraping tool.

We’ve gone so far as to build this checklist right into the software, so from today youíll need to tick each box every time you import a list into Campaign Monitor.

It’s your responsibility to make these points very clear to whoever supplies you with a list. It goes without saying (but Iíll say it anyway) that any violation of these rules will result in the immediate termination of your account. Did I mention we hate spammers?

At the end of the day, a smaller permission based list is ALWAYS going to out perform a larger unsolicited list. It’s just common sense.

  • Damien Buckley

    I agree with this in principle and I doubt there are many marketers who disagree with your opinions on spam (we hate spam too) though at the end of the day we cannot be expected to be 100% responsible for what our clients provide us with.

    GIven I’m sure you guys have studied and understand the legislation far better than the rest of us – it would be helpful if you could publish some guidelines/terms which we could provide to our clients. Help us to help ourselves / you in effect.

  • Dave Greiner

    That’s a great idea Damien, we’ll put something together over the next week or so and publish it here. If anyone can think of any particular things you would like to see and specific situations covered, please post your thoughts here.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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