When putting together the design for a client’s email newsletter, the last thing we usually think about is importing their list into Campaign Monitor. What we fail to realize, is that the quality of our client’s list is going to have as much impact on the success of the campaign (and the perceived quality of our creative) as the design itself.

As we’ve stated before, a smaller permission based list is ALWAYS going to out perform a larger unsolicited list. If you or your client has an existing list you’d like to import, make sure you review the following scenarios to ensure your list is permission-based and OK to use with Campaign Monitor.

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