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We know you’re not sending spam, but before your newsletter hits your subscribers inbox it most likely has to jump through a few pieces of Spam filter software making sure it isn’t. Here’s one quick and simple technique to make sure Spam filters don’t get the wrong idea about your email.

When we’re sending out your campaign, we check if you’re storing the name of the subscriber we’re sending to. If you are, we include this in the To: address. Why’s this important? Spammers don’t know the names of their recipients, and filter software knows this, so if there isn’t a name and only an email address filter software will be more likely to give your mail a negative score.

So when your importing subscribers, try to include their name, and it’s a good idea to include a name field in your subscribe forms as well (which is what we do by default).

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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