Mark Brownlow recently put together 9 common sense suggestions on ways we can all improve our automated welcome emails we send to new subscribers. As Mark explains…
Somebody just felt interested and enthused enough about your products, services or publications to request regular emails from you. This is one of those precious marketing moments. You’ve got the prospect’s attention. You’ve got their interest. You’ve got their permission to send them email. And how do you communicate with them in this glorious, elusive moment?
Unfortunately for many of us this is usually a pretty generic and boring confirmation email. Mark’s recommendations range from reminding them how often they’ll hear from you, giving an immediate feedback option and using conversational language. All great ideas.
We’ve just updated the suggested text for the welcome emails in Campaign Monitor that embrace most of Mark’s suggestions. There are a few in there that you’ll need to add yourself though, like reminding them of the benefits of subscribing and rewarding them with some kind of treat.
Check out the article and make the few simple changes to your welcome emails today.