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As many of you know, Campaign Monitor makes it easy to create segments of subscribers within a larger subscriber list. This makes it much easier to target specific types of subscribers based on their demographics, preferences, etc.

While creating a segment is easy, choosing the right segments and executing on a good segmentation strategy is much more challenging. Stephanie Miller recently put together a whole swag of tips on the best approach to list segmentation, specifically focusing on capturing the right data during the initial subscribe process. Well worth a read if you’re currently segmenting, or looking for a good place to start.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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