Let’s face it, a big chunk of us designers love and use Gmail. While it certainly doesn’t have the market share of the big guys like Hotmail and Yahoo! Mail, it’s definitely a favorite amongst the design and early adopter communities. If you’re reading this blog, you’re probably also well aware of the fact that Gmail plain sucks to send HTML email to. It strips out all but inline CSS often murdering that nice email design you’ve spent so much time crafting.
At least it’s always been pretty easy to identify what percentage of your subscribers are using Gmail and make a decision on how much compatibility work to do accordingly. Well, those days are limited.
A few days back, Gmail launched MailFetcher, a great new service that allows you to check all of your POP email accounts within the Gmail interface. This means regular old emails sent to email@example.com or even firstname.lastname@example.org might actually be opened in the Gmail interface, and as such be butchered accordingly. If you haven’t already, this is even more reason to add Gmail to your email testing roster, which we’ll be writing more about here shortly.