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Back in November we posted about our search for this years best Christmas emails. We’ve been checking out all the fantastic email campaigns, and we’ve got 60,000 email credits to give away.

This year we again saw the full range of Christmas and holiday emails, from well written plain text messages to high impact graphical productions. Last years encouraging trend of companies donating to charity in lieu of a printed card seems to have grown further, something we would expect to see continue in 2007.

2006 Best Christmas Email Winner

In a crowded field, this years winner is not the flashiest or extravagant entrant. However, for elegance, readability and simplicity we could not ignore Glasshouse Multimedia’s seasonal message to their clients. Click the preview below for the full email.

Glasshouse Christmas Email

Glasshouse Multimedia, from Cape Town in South Africa, have produced here a model of effective HTML email design. The organic leafy background is a subtle holiday reference, avoiding that Christmas cheesiness. It also has the advantage of being relatively compressible, using only shades of green.

The body copy is all in HTML text, potentially avoiding spam filtering issues and remaining readable with or without images enabled. We particularly like the links to online stores, giving the email an additional practical benefit. Congratulations to the team at Glasshouse Multimedia; we’ve just topped up their account with 30,000 email credits.

Honorable mentions

We couldn’t stop at just one! The following three emails all stood out for us, and the designers behind each have had 10,000 email credits added to their accounts.


Vitamin Christmas Email

When a lot of companies go over the top with festive design, Vitamin chose a subtle, appealing design that highlights their well-crafted message.

Primer Inc

Primer Christmas EmailPrimer

produced a fun email that took us back to our Primary School days, cutting out Christmas decorations with safety scissors. A simple idea that tells a story about the company behind it.

Three Sixty Media

Three Sixty Media Christmas Email

Who says Christmas emails can’t be useful? Three Sixty Media manage to pack some business advice in with their greetings and their news, and all in an attractive, bold design.

Well done to all our winners, and we hope you use your credits for email campaigns just as effective as these ones. Also, be sure to check out the winners from our 2005 competition and see how they stack up 12 months later.

What do you all think about this year’s winners? Have you seen something else that really worked this Christmas?

  • Nick Coyne

    Thanks Mathew!! An honour to have our email design win the contest. We took a chance with a different look and feel to our regular newsletters, and did a design that tied in with the print cards that we sent out for Christmas.

    Credit goes to our creative team – Du Toit, Paula, Cara, Emile and Taya. Great job, guys!!


  • Jake Rutter

    Excellent Idea to send out Happy Holiday Email Blasts! These designs rock!

  • Vitamin

    Thanks for the recognition.


  • Anna

    Have I missed something – these seem to have been programmed with CSS. I thought tables were the rule for email HTML?

  • mali

    Ahh, the layout has gone funny in IE6!

  • Michele Melcher

    Nice work done by all. Congratulations!


    Hooray! Our first ever “award” as a company!

    We’d gotten a lot of positive feedback from the campaign, but this is the best yet! A nice way to start off the new year… Thanks guys!


  • Dave Greiner

    Anna, CSS emails are certainly very possible, you just need to be aware of what is and isn’t support. Check out this comprehensive article with a free template to get you started.

  • Mihaela Lica

    Indeed excellent designs. Pity I haven’t received any of those newsletters. I’ve got though some lame advertisements from cosmetic companies I’ve never heard about. But hey, the Web is a free world. Too bad that not all advertisers understand the power of good web design!

  • John

    The winning design seems to have forgotten about the use of alt tags for images.

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This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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