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I just came across a great post by Campaign Monitor customer Craig Killick from The Escape on the recent tactics they employed to get an impressive 70% open rate and the sale of 60% of their inventory for the product being marketed.

Craig goes on to explain the 4 main reasons behind this success and also some recommendations of what not to do. Here was the standout for me and is a great example of how to use our segments feature:

When they subscribed, they were given the choice to check a box against specific selections: In this case it was artists that they are specifically interested in buying pieces of work from. This specific e-mail was personalised and about something (a specific artist) that they have a great interest in, from someone they know and trust. Therefore, the penetration is that much more effective.

Definitely a great read for those that need reminding of how crucial it is to ensure your creative is as relevant as possible to your subscribers.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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