Mark Brownlow just put together a great motivational piece to encourage email marketers to start sending more targeted emails to their subscribers. I loved this quote in particular, which is something I’ve heard variations of countless times before…
One might get the impression that segmentation and targeting is just for those with degrees in computer science or a big fat wad of cash to throw at database vendors. I’ve seen the faces and the questions at workshops: “Ugewh! Sounds great but we don’t have the skills or resources to do that kind of thing.”
Mark’s right, even basic forms of targeting are a big step forward and can lead to better results and less complaints and list fatigue. Our custom fields and segments feature makes it so damn easy to capture data about your subscribers. Combine this with our segments feature and you can create targeted sub-lists in a matter of seconds. If the quote above rings true to you, checkout this 5 minute video walkthough where we cover the simple process of adding custom fields and creating segments in your account. Targeting your subscribers doesn’t get much easier.
