Home Resources Blog

You spend a lot of time crafting your HTML newsletter, tweaking the layout from a previous edition or adding new sections. Then you get to the text entry field, and have to layout the same content again under much greater constraints.

37SignalsFreshbooksGood Experience

To give you some ideas about how plain text can be best formatted for readability, we’ve gone looking for some examples of well designed plain text, and then created some simple text templates from them.

Our inspiration (and permission) came from 37Signals, Freshbooks and Good Experience, who all have excellent newsletters that we can personally recommend.

Next time you are faced with that empty text field, just copy and paste a template and fill in the sections. If you already do a great job of text formatting, we’d love to hear about it too. Would it make it easier for you if you always started with the plain text from your last newsletter for that client? Let us know with a comment below.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free