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There Are Typos, and Then There Are Typos!

DAVID GREINER - JUL 20, 2007

I sent out the Campaign Monitor newsletter to 30,000 or so of our customers and subscribers last night, which you can check out here. Before I send each newsletter, I normally run it through most of the popular email clients to make sure it still looks fine, plus forward it around to a few members of the team for a good old proofread.

Yesterday was a busy one, with the launch of our t-shirt store and some pretty big feature updates happening behind the scenes. By the time the newsletter was good to go, I was the only one left in the office. Wanting to get the newsletter out, I worked through my standard tests, gave it another quick read, got over the famous send button anxiety and sent it out.

It took a good 3 minutes after the newsletter was sent before the first email came in. I tell you, send button anxiety is nothing compared to knowing you’ve just sent an email with the word “ass” in it to all your customers. I’ve already received 40 or so hilarious emails from you guys – here are some favorites so far…

That’s been making me laugh all morning. Perhaps in your next newsletter you could explain how we can learn to ass our content.

That’s the funniest typo i’ve seen in awhile! Thanks for lightening up my morning!

Can someone over there show me how to “ass” content?

“Just tweak the colors, ass your content and your all set.” Reason #89234 why spell-check is never enough ;)

So why am I rubbing this in my own face? Just a friendly reminder from the Campaign Monitor team about making sure you proof-read every newsletter you send. Not everyone needs to learn the hard way.

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