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The new email standards projectFor those of you closely monitoring support for standards-based markup in popular email clients, you’ll be happy to know that we have recently encountered a nice improvement for the .Mac webmail client. And while we’d love to take credit for having instilled fear in the hearts of Apple, we simply can’t compete with the Soprano family. Still, we’re hoping our countless articles and recent announcement about the Email Standards Project is helping to shape the future of HTML emails. In any case, at least one client is indeed shaping up.

A while back we reported on the new .Mac webmail client. The old version offered amazing support for CSS. Unfortunately, the arrival of bells and whistles in the new version significantly depressed its support of standards-based markup. What’s more, we discovered a gratuitous DIV in the inbox window that eradicated all styles because of an interruption in the Descendant Selectors. The solution was to use Universal Selectors, which helped .Mac and had no inadvertent effects on other clients.

On top of our post, I personally wrote Apple on more than one occasion, asking them to fix this problem. And I asked my partners to do the same. Irrespective of the impact of those emails and our post, they have since remedied this issue by withdrawing the gratuitous DIV. Consequently, our “.Mac fix” is no longer necessary.

That’s the good news. The bad news is that .Mac’s support for CSS is still extremely poor. Let’s hope Apple finds it worthwhile to remedy that. We’ll be outlining exactly what changes they’ll need to make in the upcoming ESP site, launching in the next couple of weeks.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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