Some important news if you send to a lot of mobile subscribers, or view emails on your own Blackberry. While existing Blackberry devices and software only support plain text email rendering, RIM has announced that an upcoming software update will add HTML and rich text support to the platform.
HTML and Rich Text Email Rendering â€“ BlackBerry smartphone users will be able to view HTML and rich text email messages with original formatting preserved including font colors and styles, embedded images, hyperlinks, tables, bullets and other formatting.
It is not yet clear whether this will be optional, allowing Blackberry users to select their desired format, or whether HTML will always be shown when available. In any case, sending multipart text+html will always be the safest option.
The update is set to be released in ‘the first half of 2008’, and once it becomes available we plan to run our normal HTML/CSS rendering tests and post here about the results.
Of course, if you do know your audience is mostly mobile, then you will want to ensure your emails are shorter, to the point and simpler than you would typically do for a an audience using a desktop client.
A mobile context is very different, and even the type of content itself may differ considerably – information that is useful when at your desk may be pointless when sitting on a train or in a taxi.
Are you looking forward to HTML on your Blackberry? Or do your clients send campaigns specifically written for people on the move? Leave us a comment.