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We often get asked by Campaign Monitor users how they should charge their clients when they send campaigns for them. The Campaign Monitor model is simple – we charge you based on our simple pricing model, and leave charging your clients up to you.

Here is a few of the ways that other Campaign Monitor customers charge:

  • Per campaign charges passed on to your client – the simplest way to go, you just add some fixed or variable to the price you pay us for each campaign, and charge your client that.
  • A pseudo monthly fee – if you have clients who send roughly the same amount of emails every month, you can calculate a monthly charge that will give you pretty consistent income.
  • Frontload a charge for template design – Some customers will charge a large amount for the template design and then just charge at cost price for the actual sending.
  • A retainer model – If you do other consulting for your clients, you might build their email costs into your normal consulting charges, rather than splitting it out.

You might have a different model for each client, if it makes sense, or for simplicity handle each client the same way. I’m sure that there is a lot of other interesting ways to handle pricing, so leave a comment with your ideas!

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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