We often get asked by Campaign Monitor users how they should charge their clients when they send campaigns for them. The Campaign Monitor model is simple – we charge you based on our simple pricing model, and leave charging your clients up to you.
Here is a few of the ways that other Campaign Monitor customers charge:
- Per campaign charges passed on to your client – the simplest way to go, you just add some fixed or variable to the price you pay us for each campaign, and charge your client that.
- A pseudo monthly fee – if you have clients who send roughly the same amount of emails every month, you can calculate a monthly charge that will give you pretty consistent income.
- Frontload a charge for template design – Some customers will charge a large amount for the template design and then just charge at cost price for the actual sending.
- A retainer model – If you do other consulting for your clients, you might build their email costs into your normal consulting charges, rather than splitting it out.
You might have a different model for each client, if it makes sense, or for simplicity handle each client the same way. I’m sure that there is a lot of other interesting ways to handle pricing, so leave a comment with your ideas!