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<!–Gmail Appeal–>

The growth of services like YouTube and Vimeo, and the availability of cheap video cameras and editing software has created an explosion in the use of online video.

Your clients will start asking you soon if they can put their video into your emails, if they have not already. So can it be done? The answer is “no, not really”. Technically, videos just don’t work in email – most of the video players use Flash, which won’t play in your email client.

That’s probably a good thing in reality, because email inboxes are already very crowded and busy, so adding even a genuinely fascinating video is not going to be welcome.

However, email can be an excellent way to encourage people to visit your website and watch a video. Instead of trying to embed it right in the email, just take a static screenshot, and link that to your video page.

This really works – in the recent Email Standards Project newsletter, we did exactly that for our Gmail Appeal video (see the image above). We linked the screen grab, as well as providing a text link in a couple of other prominent places.

In our reporting, we can see that the screen grab was clicked on more than 5 times as often as the text link. People love to click on images, particularly images that look like they do something.

This is a really simple technique, but it can be a great way to convince your clients not to keep trying to embed the videos directly.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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