Now that you can automatically add Google Analytics tags to your emails, we wanted to remind you how you can easily edit the tags used for each campaign.
Once you have setup Google Analytics integration (see the help topic) you will have an extra option when importing your HTML for a campaign.
You can change the tag used for the source of traffic, and for this specific campaign. If you are using Analytics for yourself, you might use “Campaign Monitor” as the source, so you can tell which people came from your Campaign Monitor emails.
However, if you plan to show the Analytics reports to your clients, it would be best to choose something more generic like ‘Newsletter’, or the name you use when rebranding the software. When you login to your Google Analytics account and browse by traffic source, you’ll see the name you set when sending the campaign:
We recommend keeping the source the same for each campaign you send so you can easily see an aggregate for all Campaign Monitor campaigns in your Analytics account. Of course, you can also tweak the campaign name tag to make things easier to recognize too – for example, to remind you this was the campaign where you changed the subject line, or sent later in the day.
That can make it easier to understand the impact changing different elements has on your eventual results. Let us know if you have any of your own Google Analytics tips and tricks for use with Campaign Monitor.