Here at Campaign Monitor we’re all big RSS users. Personally I love NetNewsWire and have a ton of feeds I review on different schedules, depending on their content.
Web designers and techies in general have really taken hold of the idea of RSS, even though so far it has not spread much into the general public. Still, I’m not 100% RSS only, there is still some information I prefer to get via email.
The canonical example for me is Threadless, who pump out a newsletter every week, sometimes more. Seeing the new shirts in my inbox is a thrill, and it’s one email I always open.
It seems clear that a lot of what is currently filling up inboxes actually belong in a different medium, like RSS, or even SMS alerts. When those things get out of our way, there will be more space for the truly valuable, the really funny, the most worthwhile emails.
I’d love to hear from you all on this topic:
What makes an email newsletter worth subscribing to in 2008?
Answer purely from your own perspective, or think about the content your clients are sending. Will the best newsletters be the really personal ones? Short, to the point value? Content not available anywhere else?
We’ve got Campaign Monitor t-shirts to give away for the three best comments, so have a think and leave us your thoughts.