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Yahoo! Mail has reverted to using .yshortcuts. Please refer to our earlier blog post.

Not so long ago, we wrote about overriding Yahoo! Mail’s default link colors with your own, using the now-famous .yshortcuts CSS hack. However, with the rollout of Yahoo! Mail Beta, we’ve woken to the fact that this no longer works – alas, our links have turned that ugly default blue color again.

Thankfully, there’s a simple, albeit slightly finicky workaround. In the <head> section of your HTML email code, simply append your a style declarations with !important like so:

<style type="text/css">
...
   a { color: #00FF00 !important; }
   /* or alternately */
   a:link { color: red !important; }
   a:visited { color: blue !important; }
   a:hover { color: green !important; }
...
</style>

As Yahoo! Mail Beta doesn’t truncate styles that feature in the <head> of HTML emails, this is a safe workaround.

Despite the change being an annoyance for email designers everywhere, the fix is far more concise than what the .yshortcuts hack required. Before this gets filed away as a time-wasting tweak, note that Yahoo! Mail accounts for almost 10% of email client market share – perhaps even more if you’re sending email newsletters to consumer lists. So don’t forget, it’s important to add !important to maintain the look and feel of your email designs!

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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