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Good news – this issue in Gmail has now been fixed.

In recent weeks, a couple of our customers have contacted us to report that links in their email campaigns have suddenly reverted to a default blue color in Gmail. Upon discussion with these customers and a little testing on our part, we found that any link with either style="color: #000000;" or a { color: black; } applied was having the color CSS property stripped from their code – therefore allowing Gmail’s default stylesheet to go to town with their design.

While it’s annoying that Gmail should make this rather arbitrary change, thankfully there’s an easy fix. Cool customers Wilbert Heinen and Benjamin Kinzer both came up with the same solution – use a link color that’s black, but not quite black. For example:


...

Alternately, you can use color: #000000 !important;, which oddly enough, doesn’t get stripped out of the code.

In wondering what Gmail holds against the color black, we turned to Spinal Tap for answers:

When it comes to links in Gmail, anchor links can be ‘none, none more black’.

Thanks to Wilbert and Ben for these fixes to a rather kooky new email rendering issue. If you see any further changes in Gmail, be sure to get in touch with us.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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