While we have a pretty snappy builder for creating reusable and fairly flexible email templates, it doesn’t hurt to have options like Mail Designer, a Mac OS X app that will likely appeal to the code-averse.
Given that adopting a swag of newsletters ‘built’ in Word is the recurring nightmare of many an email designer, it’s not surprising that we should have our suspicions when it comes to WYSIWYG apps. However, we were pleasantly surprised by Equinix’s Mail Designer, which not only comes with a simple drag-and-drop editor but produces pretty clean HTML code. But, here’s the kicker – once you’ve built a template, it’s possible to export it directly to the ‘Templates’ tab of your Campaign Monitor account, then use it time and time again for your campaigns. All you need is your account’s API key to set this up.
Our template tags built into the interface
Memorizing template tags can be a chore, so it’s nice to have many of our template tags available in the app, ready to drop into your template prior to export. This includes the unsubscribe tag, which you will need to include in all campaigns. Note that the repeater tag is not yet supported, but if you’re feeling confident, you can export templates from your account and add them to taste.