When you hear the word ‘deliverability’, are the first things that come to mind your local pizza joint and a five-dollar tip? In our Landing in the Inbox guide, we’ve sought to demystify what happens between sending an email campaign and getting it opened by your subscribers. Along the way we’ll teach you key terminology and practical tips on everything from getting past spam filters, to keeping your response rates high.
This may seem like a lot of chunky, technical stuff to cover in one short resource, but rest assured, we’ve tailored Landing in the Inbox to bring first-timers to email marketing up-to-speed, while including useful suggestions that experienced senders can benefit from. With chapters on how to improve your email content, keep your lists clean and get authenticated, there’s lots of advice that you can apply to your campaigns, right now. Give it a skim – in minutes, you’ll feel equipped to discuss email delivery with your tech team, colleagues, or even us!
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