How do you determine whether a campaign has been successful or not? What do all those numbers in reports mean, anyway? In our new guide on Reporting, Conversions, and Email Campaigns, we’ve not only demystified key campaign metrics but how to measure email’s contribution towards bigger-picture marketing goals.
This might sound like the stuff of marketing majors and specialist study, but we’ve aimed to make this guide as accessible as possible for absolute beginners to email and online marketing, independent of which email service you use. In the first section, you’ll find out what exactly key campaign metrics like opens, clicks and bounces are, plus how to optimize them. In the second, we’ll graduate to beyond-the click reporting, with a focus on what conversions are and how they relate to goals and ROI.
This isn’t a purely theoretical guide – included are real-world statistics and reports, not to mention guidance on how to use analytics software to measure email’s impact in common marketing scenarios. For example, if the purpose of your email campaigns are to drive more traffic to your site, downloads or even video views, you’ll find clear information on which metrics to focus on, the tools commonly used to measure them and how to improve from one campaign to the next.
To get yourself, or your clients started on interpreting your reports and setting meaningful marketing goals, visit our new guide to Reporting, Conversions, and Email Campaigns. It joins our comprehensive library of guides covering topics from campaign planning to responsive email, all of which have been geared to make you a better email coder, marketer or designer.