How De Beers Holiday Email Campaigns Shine in the Inbox


Fifty-five percent of consumers will be out in force shopping between Black Friday and Cyber Monday. In today’s digital world, the perfect holiday gift is only one click away, and email marketing plays a huge role in a seamless online shopping experience. Today we’ll dive into how one retail customer, De Beers, is supercharging their holiday sales with email marketing.

De Beers Jewellery creates beautiful engagement rings, wedding rings, and high-end jewelry that are treasured by people around the world. De Beers was established over a century ago, but their brand and digital marketing efforts are incredibly modern. The holiday season is an exciting time for De Beers’ email marketing efforts, as they use Campaign Monitor to inspire their subscribers with the perfect gift ideas for their loved ones.

We recently featured De Beers’ Holiday Campaign in our Top 100 Gallery, where we showcase our customers’ best email campaigns. Let’s see why this De Beers email was so brilliant:

  1. Friendly shipping reminder: This email campaign outlines shipping deadlines, reminding shoppers that it’s time to shop. Leveraging shipping delivery dates effectively creates a sense of urgency for subscribers and encourages them to engage with your campaign immediately.
  2. Elegant design: The design of this email campaign is elegantly simple. The edge-to-edge background and white and navy color scheme keep this campaign looking fresh and inviting. When you’re designing your next email campaign, remember that simplicity works.
  3. Clear call to action: This campaign thoughtfully includes one prominent hero image and call to action: to shop the new When creating content for your email campaign, we recommend that you first outline the messaging hierarchy, so that you have a clear understanding of the message you’re communicating and the action that subscribers should take.

Wrap up

Now that we’ve talked about why this De Beers email campaign rocks, tell us what you think. What elements go into an effective holiday campaign?

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