The holidays are just six weeks away, but the rush is already upon us – for both consumers and businesses alike. For retailers, this is the most important time of the year to achieve sales goals and close the year out strong. That’s why we’ve put together a retail email marketing package of tips & tricks, best practices, and product features uniquely tailored to help every retailer make this holiday season successful for their business.
Helpful holiday resources
- The Ultimate Holiday Email Marketing + Landing Page Guide: We partnered with the land page experts at Unbounce to create a guide jam-packed with essential advice and actionable tips for running a high-converting campaign using email marketing and landing pages.
- 12 Days of Holiday Marketing Tips: We’ve got 12 essential holiday email marketing tips in our interactive advent calendar to help make your email marketing campaigns a success.
- Campaign Monitor Blog: ‘tis the holiday season on the Campaign Monitor blog! We’ve created heaps of helpful holiday posts to help you with everything from your subject lines to Black Friday campaigns, and deliverability tips from our email pros.
- Holiday Best Practices Webcast: Our resident email marketing expert, Ros Hodgekiss, recently hosted a webinar chock-full of strategies for successful holiday marketing, including the latest trends, tips, and inspiration. Check out the on-demand video anytime.
How to use email marketing to fuel traffic to your store
Now that you’re armed with helpful resources, here are the top email marketing campaigns every retailer should be sending to fuel traffic to your store this holiday season and beyond:
Promotions & sales: Target existing customers with special offers and promotions. This holiday season, luxury retailer De Beers is offering free shipping to enable purchases to arrive in time for Christmas.
Product announcements: Share your latest product offering with your audience – and guide them back to your online store to purchase.
Send gender specific content: An easy way to personalize your next email marketing campaign is to divide your list by gender. Try segmenting your next email campaign by gender and send unique content to your male and female audiences. Research shows that marketers can achieve a 760% increase in email revenue from segmented, targeted campaigns.
Target by geo-location: If you have basic geographic data about your audience, you can offer location-specific content like events and seasonal offers to each segment. During the holidays, this is particularly important as half of your global audience are in the heat of summer and the other half is halfway through winter.
Make product recommendations: As you look to take advantage of cross-sell and upsell opportunities during the busy holiday rush, try creating a list of your customers who purchased product A and send them an email recommending product B.
Target your VIPs: Segment your customers by spend and give your VIPs a little extra love – maybe in the way of special offers, early access to new products, or an exclusive holiday discount.
Re-engage customers: Don’t let valuable customers forget about you, especially when they’re in the spending mindset this holiday season. Create a list of customers who purchased more than 90, 60, or even 30 days ago and send them an offer to woo them back.
Send confirmations: Automate the emails you send after a customer engages with your online store. Top uses include order confirmations and shipping notifications.
How Campaign Monitor helps retailers grow
Tens of thousands of retail companies already use Campaign Monitor every day to grow their business. Here are the top reasons why Campaign Monitor is critical to their growth:
Pre-built email templates: Gone are the days where you have to hand-code each individual email template. We’ve delivered pre-built, mobile-ready email templates across top retail marketing use cases such as product announcements and sales & promotions. To see how our customers have leveraged these templates in their own campaigns, check out our Top 100 Email Campaigns of 2015.
eCommerce Integration: Once you’ve become comfortable sending traditional email marketing campaigns like product announcements and promotions, the next step is to integrate Campaign Monitor with your eCommerce solution (our customers love Magento, Shopify, and WooCommerce). With the two systems syncing customer data seamlessly back and forth, you can automatically add new customers to your list and send campaigns based on your customer’s buying behavior.
And just around the corner we’ll be delivering pre-built list segments and workflows right inside Campaign Monitor to make sending hyper-targeted email marketing campaigns even simpler. Stay tuned right here for more about that upcoming feature!
So whether you sell your products online or in a physical store, we hope you’ll kick up your company’s email marketing strategy by incorporating one of the powerful campaign ideas in this post.