Guide to A/B Testing Your Email Campaigns


A/B testing your email campaigns is an effective way to discover which elements in your email most impact your open and click-through rates. By putting different parts of your email to the test, you can continually optimize and learn as you go.

Here at Campaign Monitor, we test everything from our subject lines to the copy on our call to action buttons. We’ve even tested different templates against each other to see which one works best and were able to get a 127% increase in click-throughs as a result.

To help you achieve better results for your email marketing campaigns, we’ve created a new guide to A/B testing. In this guide, we’ll explain what A/B testing is and how it can improve your open and click-through rates, as well as provide a number of ideas for A/B tests you can run on your email campaigns to get better results.

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