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Now is the perfect time to start thinking about email campaigns that fit with the cool vibe of summertime holidays. Summer brings with it Father’s Day, high school and college graduations, and the 4th of July (in the U.S.). These are all events where consumers are looking for email promotions to help offset the price of buying gifts and hosting celebrations.

Don’t believe it? Research shows that customer spending is expected to reach $12.7 billion for Father’s Day, $4.7 billion on graduation gifts, and $6.2 billion on Fourth of July holiday fun. Also, 44% of consumers made a recent purchase based on a promotional email.

Feeling the motivation to start planning your summer email campaigns now?

Before you get started, it’s important to remember that your subject lines need special attention and should be carefully crafted. Why? Remember that 35% of email recipients will open an email based on the subject line alone, so it pays to get it right.

To help you craft the most engaging email subject lines here is a list of the top subject lines for dads, grads, and the 4th of July email campaigns. This list includes subject line ideas for B2C, B2B, and nonprofit email campaigns and will help give you ideas for creating your own subject lines.

Top subject line ideas that work for (almost) anyone

To start this post off right, here are some top email subject lines that will work for (almost) anyone–no matter your industry or audience. These email subject lines are much more powerful than the simple “June Newsletter” or the “What’s going on in June” types of subject lines that often get ignored.

If you are scratching your head trying to figure out how to write a great subject line and which will capture the attention of your subscribers, this is a great place to start to get the creative juices flowing.

Don’t forget dad + free shipping
Affordable gifts for your dad
Get this top product for dad while you still can
Favorites for your dad
Last day to get free shipping for Father’s Day
Last day to get this discount for your Father’s Day gift
An exclusive and one-time offer for your grad
Send your congratulations to your graduate with this limited time gift
Special gifts for grads and dads
Celebrate your graduate with this promotion
Support your graduate with the perfect gift
Show your grad some love
Find the perfect gift for your grad
Show your grad you’re proud
Give your grad the world and get 20% off
Check out our 4th of July promo now
Uncle Sam is helping you save on shipping
Enjoy our 4th of July Summer contest
Firecracker sales + free shipping
Last day for this 4th of July sale
One day to take advantage of our red, white, and blue promotion
One week before the 4th of July promo ends
Let freedom ring with this promotion
Special offers this 4th of July

Popular B2C email subject lines

Now, here are some B2C subject lines used by popular companies in the past.

Father’s Day subject lines

Sephora: Spoil dad with a FREE trio
REI Gearmail: REI gifts for outdoor dads + free Teva shipping
Patagonia: Thank you, dad!
Patagonia: Favorite’s for Father’s Day
Turnbull & Asser: Happy Father’s Day from Turnbull & Asser
eLuxury.com: Celebrating dads from coast to coast + free shipping
Forzieri: Top 7 ideas for Dad, Hurry + FREE SHIPPING 48 hours only
Kitson Couture: Great Father’s Day gift ideas
Hermes.com: Treats galore to spoil your father on June 15th
Bloomingdale’s: This is his time: Father’s Day is June 15th
Photojojo: Father’s Day photo extravaganza
Eddie Bauer: Men’s Shirts & Polos’ Buy 2 – Save $20
Barnes & Noble: Save up to 40% on the perfect gift for Dad
Ted Baker: Summer Wardrobe Lifts & Father’s Day Gifts
Hermes of Paris: The big daddy of them all…
Barneys New York: If your Dad is FUNKY…
Barneys New York: If your Dad is a Wall Street Dad
RalphLauren.com: Still need a gift for Dad? We’ve got the answers
Brooks Brothers: Special Offers for Father’s Day + Enjoy Complimentary Shipping
Williams-Sonoma: The best gift for Dad: mesh grill-top pan
Williams-Sonoma: Top 5 Gifts Selected by the Dads of Williams-Sonoma

Graduation subject lines

Ink Cards: Caps off! 🎓
Toys R Us: Grad gifts for scholars of any age! View our favorites
Toys R Us: Here comes the graduate
Fingerhut: Say congrats to your grad
Famous Dave’s: Graduates, dare to dream of world class BBQ
Ann Taylor: Style for students
J. Crew: Black tie beauties
My Loco Rewards: Congratulations class of 2015
Banana Republic: It’s time to graduate to a grown-up short
Blue Nile: Free Engraving on Graduation Gifts, Wedding Rings, Charms & More‏
Walgreens: Great Gifts for Grads and Dads at Walgreens‏
FTD: Honor Your Graduate and Save 15% Sitewide
RitzCamera: Graduation Gift Deals, Tips For Memorable Graduation Photos‏
Buy.com: Say Congrats to your Grad w/ something they’ll actually use. Graduation Day deals you don’t want to miss!‏
HP: The Essential Student Pack from HP – a Perfect Graduation Gift
eBags: Great gifts for Grads + Extra 15% off your purchase
HPshopping: Shop for Your Favorite Graduate at HP
Barnes & Noble: Great books for little grads

4th of July subject lines

Brit + Co: Get beach ready to celebrate the 4th of July
Harley Davidson: Let’s celebrate independence
ScoreBig: Open this email if you like 1) Hot dogs 2) Baseball 3) Savings
Vistaprint: 4th of July sale this week only
Smathers & Branson: Celebrate Independence Day with free shipping on all orders
NBCUniversal: Shop our 4th of July sale
Harry & David: Our Savings celebration is a blast
J. Crew: Red, white, and cool
Alex & Ani: Positively patriotic
Jack Spade: Enjoy your freedom

B2B email subject line ideas

Register now to learn how to impress your CFO and your dad
Get free shipping for Father’s Day
Increase your Father’s Day sales with these ideas
Complimentary webinar to celebrate the 4th of July
Enjoy this special discount to celebrate independence
Last day to register for our exclusive 4th of July webinar
Let freedom ring with free shipping
5 ways to maximize your 4th of July sales
Special 4th of July alert
Last chance for firecracker deals to foster business growth
4% Savings on July 4th only

Nonprofit email subject lines ideas

Philanthropy matters to your dad
Make dad proud this Father’s Day
Happy Father’s Day from our organization
Just graduated? Join our organization and change the world!
Last-minute Father’s Day ideas
Still looking for the perfect gift for your grad? Donate the gift of change
Make a donation in lieu of a graduation gift
Just graduated? Give to help defy odds
Make a difference after graduation
Graduate and join our cause
In the spirit of American pride, make a tax-deductible donation
Help protect the ocean this 4th of July
We’ll match your gift for the 4th of July
Donate to celebrate freedom
Get involved today and let freedom ring
Philanthropy makes America great: donate this 4th of July

Wrap up

With a combined total of approximately $23 billion consumers are projected to spend between these three holidays, you want to make sure your brand is visible this summer. You can do this by starting to think about your email campaigns now and preparing subject lines that will capture the attention of your subscribers.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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