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A Marketer’s Guide to Email Automation

AARON BEASHEL - APR 7, 2016

As businesses grow, it becomes increasingly difficult to give one-to-one attention to each customer. Using email automation, marketers can easily create workflows to send personalized, timely, relevant emails to the right customers at the right time.

While newsletters and one-off campaigns will always have their place in your email marketing strategy, the smartest companies are using automated email campaigns that trigger off of a user’s actions.

In this Marketer’s Guide to Email Automation, we’ll explore 10 different types of automated email campaigns you can use to grow your business and revenue.

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