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The weather is heating up and summer consumer spending is significantly increasing. What does this mean for you? It means it’s time to start thinking about how you are going to promote your brand through smart summer email marketing campaigns.

Before sharing some hot examples of summer email subject lines, let’s review some subject line faux pas that all brands should work to avoid when temperatures rise.

Faux pas #1: The blank subject line

The first brand in question sent an email with a subject line that was left completely blank. With studies showing that 33% of email recipients open email based on subject line alone, it’s a serious problem to leave it blank. This blank subject line gave me no indication of what was in the email and I deleted it immediately, as I am sure many other recipients did. Mistakes happen to even the best email marketers (ourselves included) but make sure you always test your emails before sending to try to avoid this.

Tip: Don’t miss an opportunity to use your subject line to capitalize on a hot spending season by leaving it blank.

Faux pas #2 : The regarding absolutely nothing subject line

The second brand sent an email with the subject line that simply said “RE.” I have never sent an email to this particular brand, so the email they sent me was regarding nothing.

I typically really enjoy marketing emails from this company, but the subject line “RE” immediately set off the spam alarm in my brain. In fact, I was about to mark this email as spam, until I realized this email was actually from a brand whose email promotions I use quite often to purchase products I love online.

Before making a mistake of this caliber, brands should know that 69% of email recipients report email as spam based on the subject line alone.  Using a potentially misleading subject line is a great way to look like spam.

Tip: As you prepare your summer marketing subject lines, make sure the subject line is regarding your hot summer promotions, not something misleading or click-bait style.

Faux pas #3: The forgot to replace the default text subject line

The final faux pas was an email in which the subject line read… “Enter your subject line here.”

As a person whose career revolves around knowing the ins and outs of email marketing, I immediately recognized what had happened. This business forgot to replace the default text in the subject line of the template they selected.

Tip: While it’s easy for any brand to make a simple marketing mistake here and there, it’s also imperative to remember that subject lines greatly influence open rates. Remember that subject lines are used to pique consumer interest, develop trust, offer value, and ultimately, keep your customers interested in your brand, and you must pay attention to them.

As we approach summer, you can avoid these potential subject line faux pas by customizing your email subject lines to show off the content of your email. You can add extra visual interest and delight by using emoji to grab attention.

Now to help get you inspired, here are 60 summer subject lines from retailers that are currently heating up inboxes:

60  summer subject lines for retailers

Rip Curl: Earn Your Stars & Stripes
Chandon: Don’t Miss Our Summer Party!
Topshop: The five shoes of summer
Virgin America: Float away this summer with fares from $69 one way
Kate Spade: Your summer style muse (and her chicest secret weapon)
CB2: jumpstart summer with these 3 hot offers
THACKER NYC: The B I G B A N G Sale Starts Now! 🇺🇸
Topshop: Kendall + Kylie swimwear has landed
Birchbox: What’s Your Biggest Summer Beauty Bummer?
Food52: We pledge allegiance to the picnic.
Rent the Runway: A sale that’s better than fireworks
Rip Curl: Made For Independence Day
Unison: Red White +Blue Cool
Whole Foods Market: Beer Cocktails and Grilled Pizza? Hello, Summer!
Crate and Barrel: Let the fireworks begin
Minibar Delivery: Red, White & Brews 🇺🇸 🍻
Name Bubbles: Before you head off to that BBQ…
DAVIDsTEA: Your summer iced tea is on us.
Topshop: The big summer sale edit
rag & bone: Summer Whites
Weekend Sherpa: Beaches & Beverages
GapKids: this is BIG (for sandcastles & pool parties)
RON ROBINSON: Swim Into Summer
Pharmaca: Shop EWG-approved sun care, on sale now!
DSW: Sandals $29.95 & under = a happy closet
Tory Burch: The Miller Sandal: Pick a new shade for summer
Etienne Aigner: Everything You Need For A Stylish Summer Getaway
Sloat Garden Center: Birds, bees, and warm weather color!
Real Simple: How to Plan the Perfect Summer Getaway
Bloomingdale’s: bQuick! Save 50% on Women’s Swimsuits & Cover Ups
Charming Charlie: NEW crossbodies & summer dresses. Yes & yes!
Chandon: Perfect Summer Party Day 1: Sparkling Red Snow Cone
AliExpress: Heads up: Get your hands on the hottest gadgets
Rip Curl: WAVE THE FLAG
The Music Zoo: 30 Red, White and Blue Guitars & Basses for Summer
lucy: Summer’s on sale. up to 40% off
Del Mar Racing: Summer is Heating Up
Pottery Barn: July 4th Savings + Free Shipping
JC Penney: Under $10 summer styles for the family—polos, tees & more
J.Crew Factory: Get extra 30% off these summer MVPs
Blaster Tag: Blaster Tag Summer Hours & Mobile Parties
CustomInk: You could win a summer prize pack or an iPad!
Toms: Take your toes on an adventure | Beach-ready styles
GapKids: rarely on sale! stock up on summer must-haves
lucy: Cool. Carefree. Capris.
DSW: Big brands. New sandals. $29.95 & under prices.
Bloomingdale’s: Sun’s Out! 10 Beach-Bound Essentials for Him & Her
DAVIDsTEA: It’s time for something exotic…
Banana Republic: Summer dresses to wear everywhere
The Stationery Studio: Up to $25 Off Patriotic Parties
NORDSTROM: Sun’s out: Pop-In@Nordstrom de Soleil
Pottery Barn Kids: Summer-ready savings! 20% OFF all tabletop + more saving
Etsy: 4th of July decor
Food52: The holy trinity of summer salad tricks.
Neiman Marcus: Try out a lighter palette for summer
The Land of Nod: Games for All Summer Long
Guitar Center: Fun in the Sun Savings End Today
Whole Foods Market: 8 Summertime Sips That Sparkle
Old Navy: 60% OFF your summer essential
katespade.com: our take on beach essentials (plus, a present for you!)

Wrap up

As you prepare to send your summer email campaigns, remember to avoid potential subject line faux pas and craft your subject lines to convey summer excitement, pique consumer interest, and develop a relationship of continued trust. You can also use our powerful Shopify integration to send smart email campaigns any time of year.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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