One of the awesome things about using an email template is that you never have to start your email campaigns from scratch. By leveraging an email template you essentially get a head start because the “bones” and structure of a great email has already been built for you by professional designers and email marketers. You can then take the template and make it your own by customizing it for your business with imagery, copy, and calls to action that suit your needs.
With so many great email templates to choose from, you have heaps of options to choose from when deciding which to use for your next email campaign.
Maybe you’re wondering, “Which templates are best for newsletters? What format works well for promotional email campaigns?”
To make your email template selection process a little bit easier, we’ve hand-picked five of our favorites that work well for a variety of different purposes.
In this post, we’ll look at which features make these email templates effective for different types of email campaigns, as well as how you can customize them and drive conversions.
Ideal for: Product Releases & Sales/Promotions
Need an email template for your next product launch or to introduce a seasonal sale? This versatile email template with a big, bold, engaging hero image and a strong, clear offer helps you communicate clearly while showcasing your products without clutter. The effective use of whitespace around product images and their corresponding call to action buttons makes the path to conversion easy to find so you can boost sales. Clean design = easy to navigate.
It’s flexible, too: With customization for button size, style, and color and your own custom branding and hero image, this template can be completely branded with a just a few clicks.
Bonus: You can enable personalization so you offer the right content to the right person at the right time. This is important because research shows personalized promotional emails have 29% higher unique open rates and 41% more unique click-through rates.
Ideal for: Emails promoting blog/video content
With a big, bold hero image that takes over the entire screen, this template helps you put compelling visuals front and center–and a single, central call to action makes for a simple, clear conversion path. This aesthetically-pleasing (yet simple) template is all about “less is more.”
And with a bit of body text below, you can build anticipation with body copy that gives your subscribers one more reason to check out the video or blog post on the other side of that CTA.
Bonus: If you’re working to get more mileage out of your video or blog content, the social sharing options at the bottom of this template can help broaden your reach by encouraging your readers to share. And guess what? Email subscribers are 3x more likely to share your content via social media than visitors from other sources according to Quicksprout.
Pixel Perfect template
Ideal for: Product updates, New feature announcements
If you’re looking for a completely customizable email template that you can brand from top to bottom, this template is a great place to start. You can make it match your brand look and feel perfectly (with colors, logo, fonts, and images) so it’s 100% consistent with all of your existing digital experiences. And with a strong hero image up top, you can add a relevant, interesting visual that corresponds with your exciting product announcement.
Bonus: This template leverages call to action buttons instead of text links, which are are highly effective at driving click-throughs. Our data shows that Including a call to action button instead of a text link can increase conversion rates by as much as 28%. Check out this post for 75 calls to action to use in your email campaigns.
Hexagon Clothing template
Ideal for: Dynamic content, mobile-first design
Have a new product line or lookbook photos you want to share with your audience? This multi-column template helps you showcase your products in a way that’s visually pleasing in both desktop and mobile formats. It’s true: This template automatically stacks multi-column content on a mobile device, which is important to consider, since about 53% of emails are opened on mobile devices.
Bonus: Using dynamic content, you can share more relevant information based on your subscriber data. Again, we know how important personalization is an email context: DemandGen found that 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact.
Ideal for: Gathering feedback
It’s not just about one-way communication with your customers–and gathering feedback helps you continually improve. This clean, simple template helps you give your subscribers a voice and allows you to glean important insights that you can leverage in future marketing efforts. After all, you’ll never know how your audience thinks you’re doing unless you ask.
Bonus: With our GetFeedback integration, you can design and send branded, polished surveys via email in minutes. You can send surveys about everything from product satisfaction to your Net Promoter Score to get a firm grasp on areas for improvement as well as overall customer perception.
These five email templates can help you accomplish a variety of your email marketing objectives all while leaving plenty of room for customization and branding. No matter what type of message you need to send, you’ll be able to communicate in a clean, well-designed format.
Want to browse more templates? Check out our gallery to find email templates categorized by purpose–and then start customizing one of your own.