Even though email marketing is quickly approaching being 50 years old, it’s still growing and evolving like a millennial.
Email marketing went through its awkward years when younger, newer technologies and channels appeared and we heard an outcry that email was dead. But alas, that cry has been drowned out by the fact that email marketing delivers results for growing businesses. Year after year the ROI of email marketing has remained strong and email has undergone a radical revolution from one-to-many to one-to-one through the use of personalization and automation.
No longer do we hear the cries of email is dead, but a rally cry that email marketing is smarter and stronger than ever and is being used to deliver the right content to the right person at the right time. Powerful and affordable email marketing and automation are now also more accessible to every marketer regardless of technical ability, industry, or budget.
We partnered with some of the best and brightest email marketers to get their predictions about what the next year holds for email marketing and we think you’ll agree the future has never looked brighter.
Marketers will use data to improve the quality of their email lists, single touch payment from an email could be possible, and email marketing and automation will continue evolving into a dominant powerhouse driving consistent, engaging, revenue producing campaigns that don’t require hours of labor or code to deliver.
2017 promises to be the year of the marketer.