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7 Email Marketing Strategy Challenges Every Marketer Faces (#6 Is Crucial)

KIM COURVOISIER - DEC 1, 2016

Marketers are a busy, multi-tasking bunch that are responsible for delivering KPIs throughout the entire funnel. Because of this, it can be easy to fall into a state of constant execution – always focusing on the daily to-do list and moving quickly from one campaign to the next and back again. Because marketers are so often in execution mode, we face several challenges when it comes to our email marketing strategy.

To better understand these challenges, we partnered with Ascend2 to survey hundreds of “on the tools” marketers at growing businesses to understand their goals and the unique barriers they face when it comes to their email marketing strategies.
We discovered that marketers are faced with 7 challenges when trying to accomplish their goals including:

1. Increase engagement rates
2. Increase customer acquisition
3. Improve customer retention
4. Improve email personalization
5. Increase brand awareness
6. Enrich contact data quality
7. Reduce marketing costs

In order to overcome these challenges and achieve their email marketing goals, marketers need to have solid email marketing strategies in place to set the foundation for growth and evolution. Get our latest Campaign Monitor Insights research report, Email Marketing Strategy Challenges of the Modern Marketer and check out our infographic on the topic to learn more.

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