2016 was an incredible year for email marketing campaigns. Subscribers’ inboxes exploded with beautiful, animated, and interactive email campaigns that pushed the limits of design and made subscribers want to scroll, click, and engage. And our customers’ email marketing campaigns were nothing short of incredible. With that, we’re excited to reveal the Top 100 Email Marketing Campaigns of 2016, a hand-picked selection of our customers’ most effective, most original, and most inspiring campaigns.
The Top 100 spotlights customers and email campaigns of all shapes and sizes. We featured everybody from gifting company Virgin Experience Days to shoe retailer On to wireless earbud shop Jaybird to hot new restaurant booking app Resy. Designs shifted from edge to edge, to modular, to animations. Calls to action jumped from “shop now” to “read more” to “save my spot”. But all campaigns shared one common goal: to help that business grow.
We chatted with the Top 100 featured customers and got to not only see their most beautiful campaigns but also understand how working with Campaign Monitor made a dent in their business. We learned that photo book company Chatbooks saves 20 hours per week since using the email builder and that hip hospitality group Drake Hotel Properties drove over 100 reservations from one campaign.
We continued to be impressed how our amazing customers are constantly finding fun and different ways to use our product and impact their businesses. So take a look, get inspired, and think about how you can crush it with your next campaign. And if you need even more inspiration, don’t miss our 7 expert predictions for 2017.