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58 Mind-Blowing Digital Marketing Stats You Need to Know

JASON DENT - FEB 15, 2017

While there are several forms of traditional marketing including print, radio, and television, statistics show that digital marketing is taking over in terms of popularity and success. In fact, by 2021 it’s projected that marketing leaders will spend 75% of their total marketing budget on digital marketing rather than traditional marketing.

In this post, we’ll share 58 of the top digital marketing statistics every company needs to know.

Email marketing statistics

Email marketing is one of the most successful online digital marketing platforms. Here are some of the top statistics that will show you just how vital email marketing is to your digital marketing strategy.

Mobile marketing statistics

Mobile device use is increasing every day and, as such, optimizing your marketing efforts for mobile should be a top priority. Here are some of the most interesting stats that will urge you to take a second look at your mobile strategy this year.

Social media marketing statistics

Social media is changing the face of the marketing culture in several ways. With social media, it’s easier to collect useful data on consumers, build a visible and popular brand, and sell products on various social media platforms. The following statistics will boggle your mind and help you understand the importance of getting your social strategy right this year.

Display advertising statistics

When it comes to digital marketing, you can’t leave one of the oldest forms of online advertising out of the equation—display ads.

While it’s true that display advertising can be one of the fastest ways to drive traffic to your website, it’s also important to note that there are also several obstacles in place. If you are looking into display advertising this year, here are some statistics you should know to help make sure you are on the right path.

When it comes to display advertising, there is certainly a wrong way and a right way to advertise. Rather than focusing on untargeted banner ads, consider investing in native ads to help boost your conversion rates.

Content marketing statistics

Content marketing continues to evolve as an effective piece of the digital marketing puzzle. As such, becoming familiar with trends, patterns, and top statistics can help guide your content strategy. Here are some surprising statistics that every marketer will enjoy.

Customer satisfaction statistics

It’s futile to talk about the top digital marketing statistics without highlighting the importance of number one reason for marketing in the first place—customer satisfaction. The following statistics will give you insight into the marketer and consumer relationship.

Wrap up

Digital marketing is rising as the most effective way to reach customers and to influence customer satisfaction. To make sure you are getting the most out of your digital marketing strategy, take the time to learn the trends and review the crucial digital marketing stats in this post.

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