Email marketers are busy people.
First, they have to develop customer journeys.
Then, they have to create emails for each step throughout the journey.
Finally, they have to design, write and test each email.
If this doesn’t seem like much, they also have to analyze the results and improve each of their multiple campaigns.
In this context, an email marketer could use some help.
Here’s where Google Chrome and its large extensions marketplace come to the rescue.
Since there are thousands of Google Chrome extensions, it’s easy to get lost.
That’s why we’ve gathered thirty-eight of the best Chrome extensions to use with your email marketing campaigns.
Designing an email newsletter isn’t always easy. There can be many parties involved, including designers, developers, and other marketers. Multiply this by the different campaigns you may have, and this process can get ugly.
Conceptboard is a collaborative, whiteboard-based project management tool that allows you to bring all the stakeholders involved in the development of your newsletter in one place. You can brainstorm and collaborate in real-time just like if you were in the same room as well as start a video conference right on the board itself.
Have you ever tried to design a newsletter and found you didn’t know what hex color is the one your company uses? With Colorzilla you won’t have this problem anymore as it allows you to get the color of any pixel on the page. You can also pick a color from a palette and get the CSS code for each color.
Have you ever been creating one of your newsletters when all of a sudden you realized one of the images looks bad? You could send it over to your design team (if you are lucky enough to have one), but it can take you some time to get the image back, and you may not have the luxury of waiting.
PicMonkey is a simple image editor that allows you to make any changes you want to your images without having to leave your browser or use Photoshop.
Fonts give any email newsletter personality and a unique voice. Sometimes, however, it can be hard to pick the right font for your email campaigns.
What Font can help you to solve this problem by identifying any font you find on a page. Just click on the button on your browser, and you will see the font the page you are browsing uses.
When you send different emails with similar content, it can get tiring to repeat the same messages over and over. Auto Text Expander is a simple plugin that allows you to define a shortcut tied to a particular set of words, so once you write the former the extension “translates” it to the latter.
For example, if you wanted to save some time to write the phrase “let me know your thoughts,” you could create a shortcut called “lkt” or “lemme.” Once you wrote that shortcut in your email, the extension would immediately write the phrase for you, helping you save time in the process.
The white page can be challenging when you have to write a newsletter from scratch. Using a “Corporate Ipsum” can help you overcome this problem by adding fun dummy text on your pages.
Simply click on the button, and a string of incoherent corporate-looking text will show up which you can copy and paste onto your email newsletter.
Do you want to bookmark an article you like? Do you feel like capturing a page? Then Evernote’s Web Clipper extension is what you need.
Once you are on the page you want to save, click on Evernote’s button, give your clipping a name, select among the five capture options you have, and save it. Then, you can access your clipping from your Evernote app.
GIFs add a fun and quirky touch to any email. If you want to surprise your subscribers with a GIF, Giphy can help you add one easily with a few clicks.
Content curation is an easy and reliable way to engage with your list. The problem is, it takes time. Searching, selecting, and adding each content piece to your list can make curation harder than it seems.
Here’s where GoodBits comes into rescue. With GoodBits’ extension, you can collect content as you go which you can later use on your newsletter. You save time while delivering value to your audience.
If you send emails regularly enough, you often end up writing the same kind of email over and over again. Instead of having to waste that much time, you could simply create a template which you can then copy and paste and adapt it for each occasion.
Gorgias is an extension that allows you to create shortcuts (similar to what Auto Text Expander does) and templates. You can also personalize each template with the help of variables.
If there’s one thing no one can accept from any written piece is grammatical mistakes. Instead of having to waste a lot of time reading every word to check for mistakes, Grammarly finds and highlights every grammatical mistake as you write, and suggests improvements which are automatically added if you accept them.
Creating an attractive subject line is an important step to make sure your emails don’t get ignored. You could follow Upworthy’s advice and write 25 subject lines, but let’s be honest, you don’t have that much time.
Headlinr is a handy extension that suggests many headline variations based on a given keyword. It also gives you a swipe file of successful headlines for you to copy and use on your own subject lines.
If you write regularly you know how hard it can sometimes be to sit down and just write. Not only you can get blocked, you can also get distracted. Two clicks and you are watching YouTube videos of cats (I know someone who does this often).
Papier solves this problem by giving you a distraction-free writing environment where to put your thoughts on paper. Once you install it, you only need to click on its button and you will have Papier’s editor ready to write.
If you have ever tried to share a link with your subscribers you know how bad a long URL can look. Bitly can help you shorten your URLs and make them look cleaner in just a few simple clicks.
If there’s one thing few people like about data analysis is having to multi-task among different providers the data you need. You can waste so much time that sometimes you feel it’s not even worth checking for that data.
If that’s a problem you commonly have, then you need to install Cyfe. Cyfe is an all-in-one dashboard that helps you monitor and analyze data scattered across all your online services, including Google Analytics, AdWords, Facebook, WordPress, Twitter and more.
Every time I create a new email campaign I take the time to add well-structured UTM parameters to my links so I can track the performance of my emails. The only annoying thing is having to go to the page where Google helps you create those URLs. I always seem to forget the URL.
The Google Analytics URL Builder is the perfect extension for people like me. Once you install it, you only need to click on the button and you will be able to add the parameters to your URL.
A common problem among email marketers is device and browser performance. People tend to check their emails with different devices which vary greatly in size, while the browser used can complicate things even further.
Litmus is a handy tool that can help you see how your emails would look in a large variety of phones and browsers all in one place.
Outreaching is one of the most powerful marketing tactics to get anything promoted. Taking the time to find the prospects, writing an email, and following up, however, is nothing but hard.
BuzzStream is an outreach tool that allows you research influencers, manage your relationships, and conduct outreach. Their Buzzmarker extension helps you inspect each website and influencer you find to see whether they are relevant, make notes, and discover their contact information segment them based on without having to leave the site you’re on.
Finding the email address of a prospect or influencer on LinkedIn can be a lengthy process. You first need to connect with them, which can take a few hours to a few weeks, if you ever get accepted. Then, in most cases, you can get their email address, although in many cases people share their personal email and not their professional one.
Find That Lead is an extension that helps you guess the email address of any Linkedin’s user. Once you are in the prospect’s LinkedIn profile, you add their name, position, and company’s website, and Find That Lead will guess it for you.
Landing pages are complex creatures. Before publishing one, you need to make sure you have the right title, good copy all around the page, and a conversion-focused design.
The Landing Page Checklist extension, developed by Unbounce, gives you a simple checklist with everything your landing page needs to have to be optimized for conversions.
Sometimes we like to achieve a goal yet we fail to take any action that leads us to the desired result. Some accountability can be helpful to overcome this problem.
List Goal is an extension that nudges you to work specifically on growing your email list. After you install the extension, you choose how big you want your list to be. Then, every time you open a new tab you’ll get a small nudge to take the necessary steps to get that result. Finally, every Friday you’ll get an accountability email where you will see the progress from the previous week and give you one action item for the next 7 days.
Trello is one of the most popular project-management tools because of its simplicity and ease of use. Sometimes when you are working on an important email marketing campaign with your team you get a lot of messages in a short period of time, which means you need to go back and forth between your Trello browser tab and your email marketing provider.
Boards for Trello allows you to use Trello without having to keep a separate tab just to use it.
How many times do you repeat the same task over and over and lose valuable time? If you are like most people, you probably do that a lot.
iMacros is an extension designed to automate the most repetitious tasks on the web, like remembering passwords or filling forms. Every time you find yourself repeating the same task, just record it in iMacros. The next time you need to do it, run the entire macro and everything will be done for you.
These days it’s easy to get distracted. Facebook, YouTube or your favorite news site are only a click away.
Strict Workflow is an extension that takes the famous Pomodoro technique into action. First, you need to define what sites you want to block. Then, once you start a Pomodoro set, those sites will be blocked, giving you a productive nudge to help you work.
Whenever you work on an email marketing campaign, you need to make sure you take the right amount of time to focus on each task. The best way to do so is to track the time for each task you have to implement so you can the measure the results and improve your processes.
Toggl is a time tracking tool with a handy extension that allows you to quickly start measuring the time you spend on each task. You can also measure the time of the rest of your team and see what bottlenecks could be wasting your team’s time.
Developing an email marketing campaign takes a lot of steps, some of which may end up confusing you and your team. Having a clear set of to-do’s for each your members allows you to streamline your processes and improve your efficiency.
Wunderlist is one of the most popular to-do apps in the market that also helps you track your tasks. With Wunderlist’s extension, you can quickly add a new to-do to each of your campaigns by opening a new tab.
When sending an outreach email to an important person, sometimes it can be hard to call on their attention. You can be funny, intriguing, or simply dead honest on what you want. One of the least expected ways, however, is using video in their emails. The reason few people use video is due to the fact it’s hard to record a video, upload it, and then attach it.
BombBomb is an extension that allows you to do all those three things without a need to overcomplicate the process. You can also track opens and video plays as well as schedule follow-ups.
One of the most time-consuming activities every outreach campaign has it’s finding the prospect’s email address. It’s generally a hit-or-miss process, where you try to guess an address, you send it, and then you cross your fingers to see whether you get an error email or not.
Hunter is a tool that guesses the most likely email address structure based on the one most people use in a given domain. You can also add the prospect’s name and you can let Hunter guess the email address for you.
How many times have you sent an important email and didn’t get any response back? The uncertainty can be nerve-wracking. If you send another email too soon, you may annoy the recipient, but if you don’t send any, they may forget. What can you do?
Mailtrack allows you to see when a recipient opens an email and read it. You can also see how long ago and how many times they did so.
How many times have you sent an email without knowing who exactly you are sending it to? Many times not knowing who’s the recipient can lower the chances of connecting with that person and ruin your chances to get what you want.
Rapportive can help you by adding the recipient’s Linkedin profile right in your Gmail inbox, so you can see all their details.
Time differences can make or break your email’s performance. If you are on the East coast and you send an email early in the morning to a prospect that’s in the West, he may end up ignoring it. You could wait a few hours until it’s 9 am on the West Coast, but many times you have too many things to remember that.
Right Inbox is an extension that allows you to schedule your emails for later as well as send recurring emails and set reminders to follow up.
Side note: You can also use Campaign Monitor’s send time optimization feature which allows you to send your email at the optimal time for each subscriber, or time zone sending feature which enables you to send your email campaign at an exact time in each unique time zone so you can make sure your breakfast email hits inboxes at 8 am around the world.
If you need to do any sales outreaching, you know how important CRMs are to help you organize your workload. Streak is one of the most popular CRMs in the market, and its Chrome extension can help you save a lot of time managing your campaigns. Instead of having to switch back and forth between your Streak and your Gmail tab, you can manage each campaign as you work on it.
For example, you can see who’s on your highest priority stage and then work on those people. You can see their information so you can create a relevant email that gets opened and read. Finally, you can track opens so you know when to follow up.
Every time I send an email that has an important attachment with personal information, I’m scared that someone may hack either my account or the recipient’s one, and steal all my information.
Virtu is an extension that encrypts your emails so you don’t fear any longer. Once you active Virtu, your emails and any file attachments can only be decrypted by the people you authorize. Virtu can help you meet HIPAA, CJIS, CFPB, or other compliance regulations as well as help you ensure that third party providers can never access your sensitive content.
Email signatures are an easy way to showcase important information without having to explicitly mention it. Most Gmail signatures aren’t very good; they don’t allow you to do any CSS editing.
WiseStamp can help you link to all your social networks and profiles, promote the items you sell or your company’s blog, legal disclaimers, and of course, show your Company logo.
This article has shown you many extensions for you to install. If you install most of them, your browser will look like the house of a hoarder. You don’t want that to happen.
Ironically, one extension that can help you manage your extensions is One Click Extensions Manager, which allows you to activate and deactivate all your extensions from one single place. That way, you will be able to have many extensions and only use them when you have to.
How many times have you been working on an email campaign when all of a sudden you found yourself with a dozen different tabs, all competing for your attention? If you are anything like me, it happens more often than you wish.
OneTab can help you take all your tabs and put them under one unique tab. Once you click on one of the tabs within the unique tab, it will re-open.
Communication, collaboration, sharing. There are many words to describe what Pushbullet does, yet none of them work. Pushbullet is an all-around extension that allows you to do several things:
- Reply to messages from your main messaging apps, including Messenger, WhatsApp, and Kik.
- Receive and answer SMS messages.
- Copy links from one device (like your phone) and send it to another device (like your computer browser).
- Send files to your friends.
To paraphrase CNET, “Pushbullet is the app you never knew you needed”.
Have you ever been working on a campaign when you found yourself repeating the same task over and over? You could get a little automation help.
Zapier is a tool that allows you to connect your favorite apps and automates tasks between them. Their Chrome extension can help you create those automated workflows directly from your browser.
You could, for example, connect your Campaign Monitor account with Google Sheets, so every time you got a new subscriber Zapier would add each one to a given sheet.
We’ve just shown you the best Chrome extensions you need to use for your email campaigns.You don’t need to use all of them. Simply pick a few of your favorites and add more as you need them.