MullenLowe Profero is a global, full-service integrated marketing and advertising agency that prides itself on working with the world’s most innovative marketers. Their extensive client list, including Western Union, Diageo, Peninsula Hotels, Kaiser Permanente, and Harley Davidson turn to MullenLowe Profero for their expertise across print and digital advertising, web design, social media, public relations, and of course, email marketing.
We had an opportunity to chat with Elizabeth Smith, a Content Marketing Strategist at MullenLowe Profero and self-proclaimed lover of awesome emails, to understand how Campaign Monitor has impacted the way she works with her clients.
An easy-to-use platform has many benefits
As an agency serving multiple clients across various industries, Smith has experience working with a several different email service providers and shared that Campaign Monitor allows her to “design an email, create a campaign, and build customer journeys for multiple lines of business single-handedly.” Smith cites Campaign Monitor’s drag-and-drop email builder with enabling her to create beautiful, on-brand email campaigns quickly and efficiently for a variety of clients.
Being able to do this at scale has allowed Smith and her team to shave hours off the time it takes to create, schedule, and report on email campaign performance. All the hours Smith has saved has freed her to focus on other strategic aspects for her clients including a renewed focus on high-quality email lists. This has directly translated to better open rates and more engaged subscribers for her clients.
Focus on landing the inbox
Campaign Monitor’s mobile-ready templates and drag-and-drop email builder are two features Smith loves when building email campaigns for her clients but she also shares that the inbox testing and bounce summary are valuable tools to maximize the number of emails that reach an inbox. The inbox test runs her client’s campaign through popular spam filters to detect anything that could prevent delivery, while the bounce summary shows all subscribers that didn’t receive the campaign – and the reason why, so she can take steps to improve deliverability in the next campaign.
Together these tests give Smith a “clearer understanding why some emails may not work for certain subscribers” and help her increase her client’s open and click-through rates.
Investing in a technology partnership
When asked why she would recommend Campaign Monitor to other agencies, Smith highlighted the support she receives from the team: “there’s never been a problem a quick phone call with customer support or an email chain with our Success Manager, Sam, can’t solve.” And when Elizabeth hasn’t reached out to Campaign Monitor in a while, she receives proactive support in the form of “awesome collaboration opportunities and help with any agency-specific needs we have, like building a case study or creating an email pitch deck.”
MullenLowe Profero’s clients count on Smith and her team for a multitude of marketing services, so utilizing an email marketing service provider that is simple to use, yet powerful in its results, is of paramount importance as the agency continues to deliver innovative advertising and marketing campaigns for their clients.