New Insights into Consumer Email Habits


Data is changing the face of marketing –  no matter the industry or market share, having access to tangible data allows marketers to better understand and engage with their customers. By combining that data with the right tools and technologies, marketers can achieve true personalization at scale, reducing customer acquisition costs by as much as 50 percent. Nowhere is this more evident than in email, which continues to outperform all other marketing channels. But to truly understand the success of personalized email campaigns, brands are still missing key data on how consumers are responding to their efforts.

With Campaign Monitor’s recently launched, Insights, marketers have a complete view into the measurement and performance of a business’ email marketing investment, with interactive dashboards and reports. Now, all of our customers can quickly understand their email marketing performance data, report on results and act on the insights from a central, easy-to-use hub — without the help of a data analyst.

To further support the launch of Insights and the need for data-driven marketing programs, Campaign Monitor surveyed more than 1000 consumers across the United States to find out how they prefer to engage with brands and what types of email messages resonate most. Are they more likely to open emails with personalized subject lines? Do certain industries use email more effectively than others? How do millennials respond to email vs. social?

The 2017 U.S. Consumer Email Habits report highlights our findings, including:

Wrap up

At Campaign Monitor, our customers continue to design some of the world’s most inspiring and effective email marketing campaigns – and we want to keep them ahead of the game. With a new understanding of what consumers want from brands, and the right technology at their fingertips, marketers can deliver new value to the customers they serve. Learn more about how consumers prefer engaging with brands through email by checking out a copy of the 2017 U.S. Consumer Email Habits Report.

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