7 Opportunities Perfect for Building and Using Email Templates


We know that email marketing is valuable: research shows it drives incredible ROI for every dollar spent (as much as $44 for every $1, in fact.)

But some marketers feel that designing and sending that first email campaign is overwhelming. Luckily, that’s not a problem anymore.

Thanks to email templates, you can quickly build and send beautiful, professional, and objective-oriented emails in minutes. You can insert your branding into existing templates provided by your email service provider, or you can build custom templates of your own.

Let’s look at a few times when using email templates will help you send beautiful emails in an efficient manner. We’ve also included some best practices for creating templates of your own.

1. When you want to welcome subscribers to your list

Welcome emails help you make a memorable first impression with new subscribers who are getting familiar with your brand. They’re also a good opportunity to provide subscribers with relevant account information and thank them for signing up.

There are a few best practices for using these types of email templates that ensure the resulting emails are valuable for the recipient:

2. When you want to keep subscribers in the loop

Email newsletters help you stay in touch with subscribers and keep your brand top-of-mind. By building an email template that you can reuse again and again, you can keep people updated on the latest news, events, and promotions you’re offering without reinventing the wheel every time.

As you create your email newsletter template, remember:

3. When you want to announce a new product

Share the good news about new products with an email that puts your fans on notice and builds excitement around the launch. You can use an email template that spotlights these new products with bold images front and center, like this example:

As you build out your template:

4. When you want to give tips and offer training

Emails that share tips and offer opportunities for training are a good way to do a little hand-holding. They can also increase the value of your offering for the user. By sharing resources and helpful tips, you’re encouraging the reader to get the most out of your product or service.

As you build an email template like this one, be sure to tie in:

5. When you want to share testimonials

Showcase the virtues of your company and/or product with a testimonial email that spotlights satisfied customers. Rather than having to sing your praises, this type of email lets your customers do that for you–which feels more genuine and adds social proof to your marketing.

6. When you want to ask for feedback

Survey emails give your subscribers a voice and let you find out exactly what they want and need from you. You can use this data to then improve your products and the overall customer experience.

When building out survey emails, think about:

7. When you want to re-engage customers and subscribers

You can design a template for win-back emails that help you re-engage subscribers who haven’t purchased from you in a while. You can then push out these emails to the right people at the right time using automation. A special offer email sent to these subscribers can nudge them back toward your site to continue the customer journey where they left off.

Keep these tips in mind as you create win-back emails:

Wrap up

Using email templates allows you to quickly and easily produce professional emails that get results. Once your mobile-friendly template is ready to go, you’ll be able to use it again and again. Your subscribers will always be presented with a polished, branded email that improves the overall customer experience.

Looking for more tips on how to design email templates? Check out our email design checklist.



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