While email continues to deliver an ROI of approximately $44 for every $1 spent, standing out in the inbox remains a challenge. Consumers are constantly bombarded with marketing messages, all competing to gain their attention.
As marketers, we start to wonder if all we can do is send out emails and cross our fingers. But this doesn’t have to be the case. Email has a secret weapon to help you engage consumers and increase open and click-through rates– that secret is personalization.
By making emails more relevant, timely, and data-based, we can rise above the noise of the inbox and connect with subscribers, sharing messages that speak directly to each consumer. This creates a one-on-one relationship with each subscriber that builds long term loyalty. In fact, marketers report that when they segment email campaigns to target specific subscribers, they see a 760% increase in revenue.
To help email marketers with personalization, we’ve teamed up with Movable Ink to host a webinar where we’ll offer helpful tips and insights. The main points we will cover are:
- Setting a strategy and process for personalization
- Impactful ways to personalize your emails
- Examples of companies using personalization and their results
Register today to reserve your spot and learn how to create more personal emails that increase customer lifetime value and deliver better results for your business.