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Earlier this year, we made a commitment to be ready for the European Union’s (EU) General Data Protection Regulation (GDPR), which came into effect May 25, 2018. We met that date, released a ton of new GDPR-ready features, and made the necessary updates to how Campaign Monitor, as an ESP, handles subscribers’ data. But the work certainly didn’t stop there. Since then, our product teams have been hard at work continuing to build more valuable features and enhancements to Campaign Monitor that keep up our commitment to data privacy and security.

New reCAPTCHA updates to subscribe forms

Say goodbye to spambots! Whether you’re using a copy/paste subscribe form, a hosted form, or an embedded subscribe button to collect new subscribers, we’ve added an extra layer of security via Google’s reCAPTCHA service.

Implementing reCAPTCHA forms shows a huge reduction in spambot attacks and blacklistings, improves deliverability, and is essential in GDPR compliance.

Note: if you are using the HTML copy-paste forms, it’s recommended that you update your HTML code for added security, but you will still benefit from the updated Captcha until you update your form code.



Two-step verification

Two-step verification (also known as two-factor authentication) adds an extra security step in your login process. As soon as you log in to your Campaign Monitor account with your username and password, an additional code is sent to an authenticator app on your phone that’s required to successfully log in. Despite the extra step, we strongly recommend it, as the security benefits are worth it.



Subscriber permission

Under the GDPR, obtaining permission requires that any processing be done with lawful purpose. Of the options outlined by the regulation, permission is best suited to marketers and their subscribers. We’ve updated our subscriber-related features to take into account how GDPR has updated the definition and practical application of getting that permission.

Now, you can ask for permission right from your HTML subscribe forms. You’ll also be able to link to your privacy and cookie policies if you have them, directly from the form. Existing subscribers can change their own permission and subscription settings in their preference center, providing you enable the option to do so.

Wrap up

These updates are available to all Campaign Monitor customers and they’re built to heighten account and data security and help you gather consent from your subscribers, ultimately providing a more secure email experience from sign-up to send. For more information, feel free to contact our team.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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