Today, we’re excited to announce the launch of Campaign Monitor 101, our brand new training video series that teaches you how to use some of our most popular (and most powerful) email marketing features.
The 20 training videos cover everything from the basics of your account to our more advanced features, like automated journeys and transactional email. Each video is less than three minutes long, making them perfect for exploring Campaign Monitor features that you may not yet be using—or getting a quick refresher on the ones you already are.
Here are just a few ways you can benefit from Campaign Monitor 101.
1. Learn how to better personalize your email campaigns using our email builder.
Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen
Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor
Do your email engagement rates need a lift? Watch our video series on Creating and Sending an Email Campaign. In particular, our video on Personalization and Dynamic Content will help unlock your creative potential for sending more personalized messages.
If you haven’t yet sent an email that’s tailored to your subscribers’ preferences, location, or membership status, then we’ll get you up to speed. We also recommend our Email Content Best Practices video; at just 46 seconds in length, it’s perfect for sharing with your team.
2. Manage your lists using custom fields and segment (and improve your ROI as a result).
Marketers have noted a 760% increase in revenue from segmented campaigns. – Campaign Monitor
Understanding how to manage your lists in Campaign Monitor is essential to maintaining excellent open and click rates. Plus, it also helps ensure that you get great ROI on your email marketing spend.
At 8 minutes in total, our video series on List and Subscriber Management provides a quick overview of how subscriber lists work. Watch our video on Custom Fields to learn how you can use information like your subscribers’ names, important dates, and purchase history to personalize your emails. Then, our Segments video will provide you with the know-how you need to consolidate your email lists and send targeted and highly effective email campaigns. Finally, get some great pointers on building your lists in our video about Growing your Lists with Integrations, Signup Forms, or API.
3. Are advanced features like automated journeys and transactional email right for you? Find out in minutes.
Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. – DMA
Are you ready to start sending automated welcome emails? Haven’t had a moment to explore the Insights tab in your account? We have the solution. This three-video series will teach you all about Automation, Transactional Email, and Email Metrics and Campaign Reporting. In particular, our video on Automation Journeys provides tips on using our Journey Designer to quickly create a series of automated emails (or “drip campaign”) tailored to your industry and goals.
Now that Campaign Monitor 101 has been launched, we hope that you’ll benefit from our library of videos—and better still, that you share them to help others on their learning journey.
None of these videos would be possible without direct feedback we gathered from our awesome customers, so we’d also like to say thank you for telling us which resources are most vital to your progress as an email marketer. Once you’ve explored Campaign Monitor 101, please let us know if there are any other topics you would like to see included in the training videos by contacting our team. We’d love to hear from you.
Now, watch the videos, skill up, and send your best email campaign yet!