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In a world of marketing tips and tricks, where do you start? Shane Phair breaks down nine different email practices that you can either start, stop, or keep doing today. The focus of this episode points to what parts of your strategy you should keep doing.

Transcript: 9 Things to Start, Stop, & Keep Doing (Part 3)

A single search about marketing tips will result in thousands of posts. So how are you supposed to know which ones to look at? Let’s distill these tips into a few up-to-date practices that you should start doing, keep doing, or stop altogether.

I’m Shane Phair, Senior VP of Marketing at Campaign Monitor, and this is The Email Minute.

Today, let’s look at 3 things you should keep doing with your email marketing.

So first: keep segmenting whenever possible. Hopefully you’re already segmenting the basics, like demographics. Keep at it, and experiment by segmenting what was clicked, what was purchased, or what actions they took on your website or in your app. After all, segmented campaigns can lead to a 760% increase in revenue. That sounds pretty worth it to me.

Next, keep personalizing. 61% of marketers say they’re personalizing at least one in four emails – but that just means there’s plenty more personalization to go around. Connect your data sources, analyze what you have, and keep giving your subscribers a personalized experience. Your revenue will thank you for it.

Finally, keep designing for phones. Mobile usage is constantly increasing – especially when it comes to reading emails. And this doesn’t just have to do with having a mobile version of your email – make your messages easily scannable on any screen, and you’ll see a major lift in readership and click through.

 


 

Have a question or topic you want covered in The Email Minute? Tweet me @ShanePhair, or add a comment below this post.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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